6月4日,第13届世界乳业创新大奖入围名单悄然公布!由知名行业媒体Foodbev每年举办的食品、乳品、饮料创新大奖已然成为全球食品界创新的风向标。中国乳业军团近年来快速崛起,已经深刻改变了全球乳业格局,让中国名片更多地在国际舞台上熠熠闪光。
诚如FoodBev媒体营销经理Matt Ferris所述,“尽管过去一年对于乳制品行业而言充满挑战,但我们在本届创新大奖的参赛作品中看到了广泛的、多样的、更令人欣喜的创新。不论是传统品牌还是新生力量都在不断思考与开发创造性的解决方案,从农业数据化到推进可持续生产实践,再到新口味、新概念和新型生产加工技术,乳业创新正在为消费者提供更丰富的选择和更实用的健康方案。”
阅读看点
(1)场景化能否成为创新标杆?去年10月上市的美国冰淇淋新品Nightfood Ice Cream,独树一帜地定位于夜间消费场景,产品低脂低热量,并加入有助于睡眠的氨基酸与矿物质,深受熬夜者和吃货们的喜爱。年初,在Kantar TNS举办的消费者评选创新产品活动中,荣获年度最佳冰淇淋大奖。此次征战乳品创新大奖,一举入围最佳冰淇淋、最佳乳基甜点和最佳新品牌三项提名。不管Nightfood是否能最终脱颖而出,它都已经为行业注入了新的思维与活力。
(2)中国力量不容小觑。由伊利、飞鹤、君乐宝和宜品组成的中国方阵拿下其中的11个入围名额。在儿童乳制品、婴幼儿配方乳制品和机械设备、加工工艺等4个领域内均占据半数以上的优势地位,向最终大奖发起集团式冲击。君乐宝表现尤其抢眼,在最佳儿童乳制品、功能性乳制品和加工创新3个奖项中入围4项产品。期待中国军团的号角再次奏响世界!
(3)诞生于1886年的澳大利亚百年乳企Brownes Dairy此次携多款新品入围,包括混合植物基的高脂肪酸奶、传统工艺奶酪、pouch袋装酸奶,以及像酱料一样可直接挤压的瓶装酸奶,分别入围酸奶、奶酪、儿童乳、包装设计与营销5个奖项,有望代表澳洲冲击桂冠。
最终获奖名单将于6月26日在葡萄牙里斯本举行的全球乳业大会上公布,Foodaily每日食品网(ID:foodaily)将跟踪报道最新进展与获奖产品解读。
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最佳酸奶
Brownes Dairy – Coconut Natural Yoghurt
Danone Argentina S.A. – La Serenisima Original
Danone North America – Two Good™ Greek Lowfat Yogurt
Icelandic Provisions – Krímí Skyr
Meiji – Simple Plain Yogurt
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最佳乳饮料
Biotiful Dairy– Cacao Kefir
Darigold – FIT
Hartshorn Distillery – Sheep Whey Vodka
Lewis Road Creamery – Chocolate Milk
Oakhurst – Wild Blueberry Milk
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最佳植物基乳制品
Ardagh – Minor Figures Oatmilk Latte Nitro
Happy Cheeze GmbH – Happy White: The Camembert Alternative
Qwrkee Foods – Plant-Based Pea Milk
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最佳乳品零食
Biotiful Dairy – Kefir Quark Black Cherry Compote
Sargento Foods – Sunrise Balanced Breaks
Siggi’s – Simple Sides
Yaar Bar – Cloudberry Yaar Bar
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最佳功能性乳制品
Dairy Farmers of America – Live Real Farms Whole Milk Smoothies
Meiji – Probio Yogurt PA-3
Grandvewe Cheeses – Fresh Curd with Probiotics
Junlebao Dairy– LePlatinum K2 Growing-up Milk Formula
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最佳冰淇淋/冷冻酸奶
Meiji – Essel Sweets Ice Cream Dessert
Nightfood – Nightfood Ice Cream
Steve’s Ice Cream – Steve’s Ice Cream
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最佳奶酪
Meiji – Tokachi Smart Cheese with Dashi
The Creamery – Signature Cheese Curds
Brownes Dairy – Vintage Cheese
Grandvewe Cheeses – Gin Herbalist
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最佳婴幼儿配方乳制品
Feihe Dairy Co– AstroBaby
Heilongjiang Yeeper Dairy– Huifu Growing-up Formula Milk Powder
Löwenzahn Organics – Infant Formula
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最佳儿童乳制品
Inner Mongolia Yili – Cute Star Natural DHA Pure Milk
Junlebao Dairy– LePlatinum K2 Growing-up Milk Formula
Brownes Dairy – The Wiggles Yoghurt Pouches
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最佳乳基甜点
ALDI – Specially Selected Italian Ice Cream Cups
Nightfood – Nightfood Ice Cream
Nanyang Polytechnic – Mixed Berry Pudding Yogurt Drink
National Dairy Development Board India – Dahi-Based Fusion
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最佳黄油/乳基涂抹酱
Agropur – Natrel Whipped Cottage Cheese Dip
Darlings Pickle Dips – Cream Cheese Spreads
Lewis Road Creamery Grass-Fed Traditionally Churned Butter (Lightly Salted)
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最佳乳蛋白产品
Bam Life – Bam Organic
Belle Chevre – New High-Protein Cream Cheese
Friesland Campina Ingredients – Nutri Whey Isolate Clear
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最佳包装设计
Brownes Dairy – Top Down Yoghurt
Elopak – Aseptic Pure-Pak Sense Carton with Natural Brown Board
Happycentro + GROM – Brand ID Review & Packaging Design System
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最佳低过敏性/牛乳替代产品
ALDI – Friendly Farms Almond Milk Coffee Creamers
ALDI – Friendly Farms Almond Nog
Heilongjiang Yeeper Dairy Group– Bekari Growing-up Formula Sheep Milk Powder
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最佳新品牌
Dairy Farmers of America – Craig’s Creamery
Nightfood – Nightfood Ice Cream
Yaar Bars – Yaar Bars
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最佳品牌延伸或品牌重构
ALDI -Specially Selected Gourmet Cream Cheese Rolls
Icelandic Provisions – Krímí Skyr
Inner Mongolia Yili– Satine Jersey Pure Milk
Oakhurst – Whole Coffee
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最佳乳品配料
Arla Foods Ingredients – Infant Formula Ingredient Lacprodan and MFGM-10
Chr. Hansen – Sweety Y-1 Culture
Friesland Campina Ingredients – Nutri Whey Isolate Clear
Sensient Technologies – Non-Dairy Protein Masking
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最佳乳品店创新
Danone Argentina S.A. – La Serenisima Original
Yoghurt Barn – Yoghurt Parlour
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最佳机械/设备创新
Cheese Grotto – the wine cellar for cheese
Feihe Dairy Co– AstroBaby Precise Batching System
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最佳生产/工艺创新
Dairy Farmers of America – GoPro Camera Installation at Scale
Feihe Dairy Co– Instant Dissolve AstroBaby Formula
Junlebao Dairy– Banner Zhiqin Toddler Formula “Zero-distance” Integrated Technology
Junlebao Dairy– VITARESH INF009S Technology
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最佳营销活动
Brownes Dairy – The Gift of Giving Christmas Campaign
Dairy Farmers of America – Mud Season Milk
Les Producteurs de lait du Québec – Solide Liquide 2018
Yili Group– Leading the Future of Chinese Dairy Industry Marketing Campaign
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最佳可持续发展/企业社会责任
Valio – 100% Plant-based Cartons
Kerry – Project Leche (WFP)
Graham Packaging Europe – Adjacent Black Bottle
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