",sans-serif;="" mso-bidi-font-family:宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt"">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：pixabay
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">中国人越来越爱喝咖啡，咖啡市场在2018年达到了647亿人民币，同比增长7.5%。而在各种咖啡类型中，即饮咖啡因其随时随地都能饮用的便利属性，呈现出较快的增长幅度。 据凯度消费者数据，2016-2018年，即饮咖啡销售额年均增长17%，成为增长最快的快消品之一。Mintel数据也显示，2018年至2023年，全球即饮咖啡零售市场的年均复合增长率约为15.5%，到2023年销售量将增至4.6亿升。
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">即饮咖啡在国内原本只是雀巢、统一等少数品牌的圈内者游戏，而现在农夫山泉、娃哈哈等饮料企业，伊利、蒙牛、乐纯等乳企，以及星巴克、costa等实体门店纷纷加入战局，即饮咖啡市场将迎来新一轮的增长。
",sans-serif;="" mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">01
",sans-serif;="" mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">国内即饮咖啡的市场概况
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">就每人年饮用咖啡杯数来看，美国人是中国的56倍，即便是咖啡文化较为普及的上海，人均咖啡消费量也只有20杯/年，尤其是在三四线城市，人均咖啡消费量还有很大的增长空间。对于上班族和学生来说，并没有太多的时间去冲泡或购买限制咖啡，把咖啡制作好罐装在易拉罐或者瓶子里，可以解决他们的咖啡需求。并且，即饮咖啡往往比现制咖啡便宜不少，低价和方便运输的特点使它能够很快在三四线城市等下沉市场流通。
",sans-serif;="" mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">根据凯度数据，每三位中国消费者中就有一位买过即饮咖啡。截至2019年11月01日的52周，即饮咖啡新增购买人群中近85%都是来自25-34岁的人群，并且即饮咖啡高增长的趋势还会延续下去。
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">根据京东即饮咖啡销售量排行榜，拿铁是最受欢迎的类型，雀巢、农夫山泉、可口可乐、康师傅都推出了拿铁风味咖啡，此外低糖、无糖的黑咖啡也成为新宠。
",sans-serif;="" mso-bidi-font-family:宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt"">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：京东
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">为了寻求溢价机会，也有不少品牌开始强调咖啡豆的品质和风味，走高端化路线，如冷萃咖啡、直火烘焙咖啡、充氮咖啡等。统一缦雅精品咖啡选用埃塞俄比亚耶加雪菲精品咖啡豆，采用冰滴冷萃工艺，保留馥郁花果香，更易入口。在烘焙技艺上，选用中浅度烘焙咖啡豆，避免黑咖啡的酸味和苦味。
",sans-serif;="" mso-bidi-font-family:宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt"">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：统一
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">雀巢曾推出注入氮气的拿铁咖啡，在咖啡中注入氮气，可产生绵密的泡沫，口感更加丝滑，并能产生天然甜味，减少糖和牛奶的添加。
",sans-serif;="" mso-bidi-font-family:宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt"">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：雀巢
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">日本麒麟的直火烘焙咖啡，让火与咖啡直接接触，掌握火的细微变化，经由两次爆裂释放出咖啡豆原本的浓醇香味。
",sans-serif;="" mso-bidi-font-family:宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt"">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：麒麟
",sans-serif;="" mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">02
",sans-serif;="" mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">即饮咖啡的创新趋势
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">尽管即饮咖啡具有方便快捷的优势，但随着消费升级，消费者对咖啡的品质和风味也提出了更高的要求，要想抢占更多的速溶咖啡市场，必须在风味和功能性上进行创新。
",sans-serif;="" mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">风味上的创新
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">咖啡+可乐
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">可口可乐于2006年推出咖啡可乐Coca-Cola Blak，但两年后停产。2017年，可口可乐在澳大利亚推出了Coca-Cola Plus Coffee。一年后，该公司在调整了配方后将其带到亚洲市场进行了更多测试。咖啡可乐在经典的可口可乐汽水中创新性地加入巴西咖啡粉，使产品更加提神，兼具咖啡的浓醇和可乐的劲爽口感。
",sans-serif;="" mso-bidi-font-family:宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt"">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：可口可乐
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">百事可乐也在去年4月在美国市场推出限量版咖啡可乐饮品Pepsi Cafe，有两种口味：原味和香草口味。注入咖啡的新款可乐中的咖啡因含量几乎是普通百事可乐的两倍。
",sans-serif;="" mso-bidi-font-family:宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt"">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：百事
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">咖啡+果汁
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">美国果汁品牌Ocean Spray Cranberries推出了一款果汁+冷萃咖啡的混合饮料。混合饮料由100％哥伦比亚咖啡制成，每瓶包含40毫克来自生咖啡豆的咖啡因，相当于½杯咖啡。Ocean Spray Brew还包含维生素C、维生素B，并且不添加糖分。有蔓越莓柠檬和蔓越莓蓝莓两种风味。
",sans-serif;="" mso-bidi-font-family:宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt"">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：google
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">咖啡+苏打水
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">苏打水是国外非常受欢迎的一种软饮料，具有碳酸饮料的气泡又较为健康。Slingshot公司创造性地在冷萃咖啡的基础上加入了两种经典风味的苏打水，成为全新的咖啡苏打，有黑樱桃可乐味和柑橘香草奶油三种口味，只使用真实果汁和天然蔗糖增甜，每罐仅有60大卡热量，含糖量是传统苏打水饮料的三分之一。
",sans-serif;="" mso-bidi-font-family:宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt"">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：Slingshot
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">咖啡+酸奶
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">伊利联手瑞幸咖啡，推出了咖啡味酸奶，每100g中添加瑞幸阿拉比卡咖啡豆提取液200mg。香醇咖啡和安慕希浓郁酸奶跨界对撞，带给消费者全新的味蕾的体验。
",sans-serif;="" mso-bidi-font-family:宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt"">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：天猫
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">咖啡+酒精
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:="" 0pt"="">Jameson",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">意大利威士忌系列推出限量版的咖啡威士忌，融合了天然冷萃咖啡，散发出浓郁的咖啡豆芳香，酒精含量为30％。
",sans-serif;="" mso-bidi-font-family:宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt"">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：Jameson
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">美国品牌Grand Brulot Coffee Liqueur开发了一款咖啡风味的利口酒，含有天然咖啡因，以满足人们对风味型棕色烈酒（尤其是追求高端饮料的千禧一代男性）的日益增长的需求和兴趣。
",sans-serif;="" mso-bidi-font-family:宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt"">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：Grand Brulot Coffee Liqueur
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">咖啡+花卉
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:="" 0pt"="">Black Medicine",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">公司推出了一款全新的薰衣草拿铁冰咖啡。薰衣草不仅气味芬芳，还具有镇静、清凉、助消化等众多益处，这款薰衣草咖啡每罐含有185毫克咖啡因，同系列的其他三种咖啡口味分别为冰镇拿铁、氮气咖啡和冰镇摩卡。
",sans-serif;="" mso-bidi-font-family:宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt"">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：Black Medicine
",sans-serif;="" mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">功能上的创新
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">英敏特的调查数据显示，中国消费者愿意为含有益生菌、维生素、蛋白质等成分的即饮咖啡支付更多费用购买，因此未来即饮咖啡市场或将出现含有功能性成分宣称的产品。
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">在传统观念上，咖啡被认为是具有提神醒脑作用的饮品，而通过加入更多的功能成分后，咖啡在运动营养、提高免疫、肠道健康、减肥、美容方面都能起到一定的作用。
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">运动营养：咖啡+蛋白质
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:="" 0pt"="">JoeFroyo",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">推出的即饮能量饮料，将冷萃咖啡中的咖啡因与可饮用的酸奶中的固有蛋白质结合在一起。该饮料添加牛奶蛋白分离物，乳清蛋白和六种活性益生菌。有拿铁、蒸馏、摩卡三种风味。
",sans-serif;="" mso-bidi-font-family:宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt"">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：JoeFroyo",sans-serif;="" mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">缓解压力：咖啡+CBD
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">研究表明，CBD可以缓解压力、减轻焦虑、改善睡眠，当CBD与咖啡因结合，能够帮助饮用者在增加能量的同时缓解压力。
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:="" 0pt"="">Elev8 Hemp",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">的CBD注入冰咖啡系列，每罐12盎司含有10毫克CBD分离物，添加了不到1克的糖，总热量仅15卡路里。
",sans-serif;="" mso-bidi-font-family:宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt"">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：Elev8 Hemp
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:="" 0pt"="">Good Day",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">推出了三种大麻注入饮料，分别是冷萃咖啡、气泡水和草本茶，每罐含15毫克大麻提取物。
",sans-serif;="" mso-bidi-font-family:宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt"">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：Good Day
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">免疫：咖啡+姜黄
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">总部位于旧金山的Pop＆Bottle公司，主要生产植物基杏仁奶即饮咖啡，产品完全不含乳制品、防腐剂和添加糖，该公司生产的姜黄咖啡是一款不含咖啡因的咖啡。
",sans-serif;="" mso-bidi-font-family:宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt"">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：Pop＆Bottle
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">美国Karuna推出了一系列咖啡混合饮料，其中姜黄风味咖啡使用可持续的咖啡豆、黑豆、中国红枣、椰子油和有机姜黄制成，每12盎司含110卡路里，是纤维，铁，钾和镁的良好来源，不包含任何色素，添加糖或防腐剂。
",sans-serif;="" mso-bidi-font-family:宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt"">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：Karuna
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">肠道健康：咖啡+益生菌
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:="" 0pt"="">JÙS",sans-serif;="" mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">推出的首款添加益生菌的冷萃咖啡，含有10亿CFU的凝结芽胞杆菌菌株Ganeden BC30，提供免疫和消化支持。
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:="" 0pt"="">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：JÙS
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">减肥：咖啡+MCT
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">生酮减肥法的大受欢迎也带动了防弹咖啡的流行。防弹咖啡之所有有别于传统咖啡，除了好的咖啡豆外，还需要两种特别的脂肪：草饲黄油和MCT中链脂肪酸。不仅能增强饱腹感，自然抑制食欲，还能提升咖啡的整体口感。
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:="" 0pt"="">Koia",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">推出三种口味的生酮咖啡：摩卡拿铁，咸焦糖和香草拿铁。每瓶仅含110卡路里，由有机、公平交易的咖啡豆制成，并注入9克植物蛋白，来自糙米、豌豆和鹰嘴豆的混合物，添加5克MCT油脂和200毫克咖啡因，有助于增强认知并持续提供能量。
",sans-serif;="" mso-bidi-font-family:宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt"">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：google
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">美国Bang®能量饮料公司推出了一款生酮咖啡，每罐含有20克优质浓缩乳蛋白，仅含1克糖，热量少于150卡路里（取决于口味）。该产品使用的MCT油是辛酸（C8）的纯形式，人体吸收比常规MCT更快，加快身体进入酮症状态。
",sans-serif;="" mso-bidi-font-family:宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt"">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：亚马逊
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">内服美容：咖啡+胶原蛋白
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:="" 0pt"="">Bulletproof",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">香草摩卡冷萃咖啡添加的胶原蛋白含量高达15克，不含糖，还添加脑辛烷油，可增强脑力并抑制饥饿感，并具有较高的omega-3脂肪酸含量。
",sans-serif;="" mso-bidi-font-family:宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt"">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：google
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">咖啡+植物基
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">星巴克2016年就在店铺中提供以杏仁奶调制咖啡的现磨咖啡。2018年5月，旗下即饮咖啡品牌星冰乐推出了杏仁奶调制的即饮瓶装咖啡，由此开始掀起咖啡领域植物基的潮流。目前植物基咖啡的替代奶以燕麦奶、杏仁奶、椰子奶为主，在未来有望出现更多的来源。
",sans-serif;="" mso-bidi-font-family:宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt"">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：星巴克
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">达能北美公司推出了两款植物基Stok冷萃咖啡：Stok燕麦奶拿铁和Stok杏仁奶摩卡，经过10小时的萃取，能够为消费者带来一种丝滑的咖啡体验。每瓶燕麦奶拿铁的咖啡因含量为135mg，每瓶杏仁奶摩卡的咖啡因含量为130mg。
",sans-serif;="" mso-bidi-font-family:宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt"">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：达能
",sans-serif;="" mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">形式上的创新 即饮变即食？
",sans-serif;mso-bidi-font-family:宋体;mso-font-kerning:0pt"="">除了即饮咖啡，一种全新的形式——即食咖啡或许也将成为潮流。The Whole Coffee是美国的一家咖啡制造商，它创造性地将咖啡豆制作成零食棒和涂抹酱。产品均使用完全的咖啡豆制成，不存在浪费，不含添加糖，热量也低于同等大小的巧克力，可作为巧克力的替代品。与冲泡形式的咖啡相比，即食咖啡的风味更加全面，能让消费者体验到100%的咖啡风味，而冲泡的咖啡只有其五分之一的风味。每根零食棒与一杯咖啡的咖啡因含量接近，同样能提供提神作用。
",sans-serif;="" mso-bidi-font-family:宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:="" 166;mso-style-textfill-fill-color:#a6a6a6;mso-style-textfill-fill-themecolor:="" background1;mso-style-textfill-fill-alpha:100.0%;mso-style-textfill-fill-colortransforms:="" lumm="65000;mso-font-kerning:0pt"">
",sans-serif;mso-bidi-font-family:="" 宋体;color:#a6a6a6;mso-themecolor:background1;mso-themeshade:166;mso-style-textfill-fill-color:="" #a6a6a6;mso-style-textfill-fill-themecolor:background1;mso-style-textfill-fill-alpha:="" 100.0%;mso-style-textfill-fill-colortransforms:lumm="65000;mso-font-kerning:" 0pt"="">图片来源：nudge
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